These are my two mutts: Avis the bird dog and Belle the Bouvier. Integrated banners or Lifestyle banners.
They're called integrated because the copy and images are embedded with or within the parent site's content on a given page. Most always these placements are called out by a disclaimer identifying it as an "advertisement."
Sometimes the execution consists of an image and accompanying branding copy that clicks thru to a vehicle homepage or microsite. Other times it clicks thru to a showcase or spotlight page, like the one shown above, where you can expound on the vehicle attributes. Depending on the media buy, these units offer a wealth of opportunity for both creative execution and selling the vehicle.
The execution below is an example of a simple spotlight landing page. Rolling over the image exposes more information about the vehicle. Photo galleries are a common form for a spotlight page. More complex executions can include video and backloading additional apps like build and price functionality.