These are my two mutts: Avis the bird dog and Belle the Bouvier. |
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$500,000 to $1,000,000 a Day?!
It may seem like a lot of cash, but that's the going rate for an execution on one of the three major portals -- MSN, Yahoo or AOL.. For sure that price will begin to drop after the newness wears off. For now though, that's what advertisers are willing to pay for a full blown over the page execution.
For the most part, these high funnel placements are used for brand awareness. And they are a playgorund of sorts for creative, featuring attention-grabbing visuals and viewer interaction all to help create a memorable brand experience.
Not all HPTOs are created equal. It's a difference in terminology and cost. You can have an "in place" execution or a more expensive "over the page" execution.
Here are links to three examples of HPTOs we created for the launch of the Ford Edge. Two are over the page and one is an in place unit.