These are my two mutts: Avis the bird dog and Belle the Bouvier. Custom Executions
A growing number of our executions involve ads that go beyond the norm. Many of them are closely related to Integrated because they fit into existing content of sites where our media is placed.
One of the examples shown here was done in partnership with Yahoo! and involved creating a custom Instant Messaging environment.
It's called Cowtipping. It was designed to support the Ford Escape Boredom Hurts campaign.
The actual messaging component doesn't work in this example, but when it was live you could play the cowtipping game while you were IM-ing with a friend. You could even play against them in a friendly competition.